DIGITAL MARKETING
Course Details
Software Taught
Duration
2 Months
Course Content
🏆 Fundamentals of Digital Marketing
✔️ Introduction to Digital Marketing & Online Branding
✔️ Understanding Consumer Behavior & Market Research
✔️ Creating a Digital Marketing Strategy
🔍 SEO (Search Engine Optimization) & SEM (Search Engine Marketing)
✔️ On-Page & Off-Page SEO Techniques
✔️ Keyword Research & Content Optimization
✔️ Technical SEO & Website Audits
✔️ Google Ads & Paid Search Campaigns
📱 Social Media Marketing (SMM)
✔️ Marketing Strategies for Facebook, Instagram, LinkedIn, Twitter, & TikTok
✔️ Creating Engaging Social Media Content
✔️ Influencer Marketing & Brand Collaborations
✔️ Social Media Advertising & Analytics
📨 Email Marketing & Automation
✔️ Email Campaign Strategy & Audience Targeting
✔️ Writing Compelling Email Copy & Designs
✔️ A/B Testing & Performance Analysis
✔️ Marketing Automation Tools & CRM Integration
🎥 Content Marketing & Video Marketing
✔️ Content Strategy & Blogging for SEO
✔️ Copywriting Techniques for Digital Platforms
✔️ Video Content Creation & YouTube Marketing
✔️ Podcasting & Audio Content Strategies
🎯 Performance Marketing & Analytics
✔️ Google Analytics & Data-Driven Decision Making
✔️ Conversion Rate Optimization (CRO)
✔️ A/B Testing for Marketing Campaigns
✔️ Understanding Key Performance Indicators (KPIs)
🛒 E-Commerce & Affiliate Marketing
✔️ Building & Optimizing E-Commerce Stores
✔️ Dropshipping & Online Marketplace Strategies
✔️ Affiliate Marketing & Monetization Techniques
✔️ Customer Retention & Loyalty Programs
💰 Paid Advertising & PPC Campaigns
✔️ Google Ads & Facebook Ads Manager
✔️ YouTube, Instagram & LinkedIn Ads
✔️ Retargeting & Remarketing Strategies
✔️ Budgeting & ROI Calculation
🖥️ Industry-Standard Tools & Platforms Training
✔️ Google Ads, Google Analytics, & Search Console
✔️ Facebook Business Manager & Instagram Insights
✔️ SEMrush, Ahrefs & Moz for SEO
✔️ Email Marketing Tools (Mailchimp, HubSpot, ActiveCampaign)
📂 Portfolio Development & Final Digital Marketing Project
✔️ Creating & Executing a Real-World Marketing Campaign
✔️ Building a Professional Digital Marketing Portfolio
✔️ Analyzing & Presenting Marketing Performance Reports
✔️ Preparing for Freelance & Corporate Job Roles
What’s Included
Familiarity with Digital Media Course
Understanding marketing concepts
Industry collaborations & internship opportunities
1-on-1 mentorship & career guidance
Requirements
Basic Computer & Internet Knowledge: :
Familiarity with internet browsing, social media platforms, and basic computer operations is required.
Understanding of Marketing Concepts : Basic knowledge of traditional or digital marketing is preferred but not mandatory.
Creative Thinking & Communication Skills:
Strong writing, storytelling, and communication skills are beneficial for content marketing and ad copywriting.
Passion for Digital Trends & Online Branding:
A keen interest in online marketing, branding, and emerging digital trends is essential.